The Impact Group, a company providing technological solutions to make the car buying process, particularly the financing portion, less daunting and more enjoyable for all parties, is a featured company segment on Worldwide Business with kathy ireland.
During the segment, kathy ireland interviewed Mark Thorpe, President, and his son, Garrett Thorpe, Vice President.
Mark commented on what part of the financing and insurance process has created such bad feelings by stating, "I think that despite dealers’ best efforts to try to soften the sales process, most customers view what happens in a dealership, and especially what happens in the finance office, as an adversarial experience. So by the time the customer has gone through the sales process, they are wrung out emotionally by the time they get to the finance office. It becomes almost a self-fulfilling prophecy for them."
He then commented on how The Impact Group has changed the customer's perception of that process by stating, "What we have done is tried to create the shared experience. It is a much more interactive or dynamic way to do business. The idea being that if we can bring the two parties together and provide the customer with enough information for them to make well informed decisions supported by the technology, everyone is going to win."
Learn more about the company and their now approach to car buying on the upcoming segment of Worldwide Business with kathy ireland.
The Vice President of Programming, JL Haber was quoted stating, "Most people have dealt with a dated car purchasing process while attempting to buy a car. This new approach has been needed for quite some time and we cannot wait to see how it will change the industry."
Tune in to see The Impact Group on Fox Business Network as sponsored programming on November 22, 2015 at 4:30 PM ET.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs on Saturdays and Sundays on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
Visit www.tvwwb.com for detailed airing schedules or check your local listings.