Premier Dealer Services Names The Impact Group as Preferred Technology Partner
San Diego, CA - November 2, 2007

Premier Dealer Services, Inc. (PDS), a member of Great American Insurance Group, announces the formation of a new preferred technology partnership with The Impact Group (Impact). This partnership will allow PDS to provide Impact’s FUSION™ F&I presentation software to PDS agents and dealers.

FUSION™ is an innovative software program that allows F&I managers to present aftermarket products to the customer in a non-adversarial environment. The branded PDS version of FUSION™ will be customized specifically for the PDS product line and can be further customized by dealerships to accommodate the different selling styles of individual business managers.

Through FUSION™, PDS dealers will be able to automatically rate a PDS vehicle service contract. Prior to customer presentation, pertinent information concerning the deal is transmitted to PDS via FUSION™. In real time PDS then returns to the dealer details concerning every available plan, including dealer cost, term, miles, deductible, and options. Business managers are given the opportunity to mark up a service contract by a percentage or a flat amount prior to beginning the interactive customer presentation.

According to Mark Thorpe, President of The Impact Group, “Business managers are looking for a friendlier, easier process to use in their F&I departments. Impact’s technology, specifically FUSION™, eliminates the paper menu and allows the business manager to establish a more collaborative relationship with their customer. This promotes a much higher level of customer engagement resulting in more customers taking advantage of the additional dealership product offerings.”

Mark Baker, National Sales Manager for PDS, states “PDS is pleased to be working with The Impact Group to provide menu solutions for our customers. We have similar connectivity relationships with several companies offering various solutions and ultimately chose FUSION™ because of its’ unique selling system and ease of use. We feel this complements our eRemitting process and lays the foundation for further collaboration between our two companies and mutual clients.”


Mark Baker
National Sales Manager
Premier Dealer Services, Inc.
(817) 734-8116


About Premier Dealer Services

Premier Dealer Services, Inc., a wholly owned subsidiary of Great American Insurance Group, is based in San Diego, California. PDS specializes in the development, marketing and administration of products and services for the automotive dealership financial services industry throughout the United States and Canada. 

About The Impact Group

Founded in 1988, The Impact Group, Inc. is a nationally recognized automotive software development firm that services the finance & insurance industry. Impact specializes in increasing profitability and customer satisfaction through cutting-edge web technologies and a unique approach to the F&I department. Impact’s programs include a robust, qualitative reporting module, certified DMS interface, electronic submission to administrators, and real time vehicle service contract rating. Impact provides custom development services for OEM's, third party administrators, and general agents.

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